Posted In: Assessments, Business Development
By Jim Cranston on October 9, 2012
What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle
Posted In: Business Development
By Jim Cranston on October 9, 2012
Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the
Posted In: Legal Project Management
By Susan Raridon Lambreth on October 2, 2012
Using Legal Project Management for Competitive Advantage was the topic of a recent webcast I hosted for West LegalEdcenter. Each of the panelists
Posted In: Culture & Diversity
By Michael D. Short on September 18, 2012
Leadership experts will forever opine on the key characteristics or qualities of a great leader, as if chasing a finite, homogeneous list that
Posted In: Business Development
By Silvia L. Coulter on September 18, 2012
There is a clear upward trend confirming law firms are recognizing the need to centralize marketing and create a separate business development/sales function
Posted In: Strategic Planning
By Joseph B. Altonji on August 21, 2012
We are now five years into the “new normal” for the legal industry. Five years since the credit shocks of August 2007 issued