Certification Programs:

Coaching Advantage© Certification Program


Coaching is emerging as an important discipline within the legal business development profession. Learning or refining one’s business development coaching skills to help lawyers reach their full business development potential is an excellent career advancement strategy. Through our partnership with LSSO, we at LawVision offer our attendees the unparalleled opportunity to advance their careers as business development coaches. Our coaching certification program provides training, tools, and credentials for coaching lawyers at all skill levels.

The certification training will include classroom instruction from sales and coaching experts; interactive discussions about methods for meeting day-to-day challenges and leveraging opportunities; and live coaching session shadowing, followed by a personal debrief. Upon completion of the program, each attendee will receive a Master Coaching Certificate.


  • Overview of the sales process
  • Pre-work with coachee(s)
  • First meeting and setting expectations
  • Using an effective coaching calendar
  • Coaching tools and best practices
  • Dealing with difficult schedules, difficult personalities, and inaction
  • When to walk away from an internal coaching client
  • Graduating your coachee(s)
  • Ongoing follow-up

CERTIFICATION PROGRAM LENGTH: Two- to three months (also dependent on attendee coaching schedule)

REGISTER FOR A PROGRAM:  To register for any of the upcoming programs, please click here.

AmLaw 100 Firm CMO: “We put our BD team through this certification training and it’s the best thing we’ve done to help sharpen their skills as they coach our partners to compete for new business. The tools, templates, process, and thoughtful approach were all excellent.”

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