Marketing & Business Development Leaders Boardroom for Canada

Designed exclusively for Canadian-based marketing, business development, and sales leaders, the Marketing & Business Development Leaders (MBDL) Boardroom focuses on the unique challenges and opportunities of leaders who are responsible for growth, strategy and managing direct reports. The MBDL Boardroom provides these leaders a forum for energetic and strategic conversation augmented with presentations by industry thought leaders on marketing and growth strategies.

All discussions at the MBDL Boardroom are confidential. The Boardroom is a perfect fit for leaders whose organizations span the spectrum from classic marketing and communications to client-facing functions.

Boardroom Discussion Topics include:

  • Clients’ perspectives (“Voice of the Client”)
  • Revenue strategy, sales process, and pipeline management
  • Teamwork between “traditional marketing” and client-facing parts of the department
  • Collaboration with other departments Account-Based Marketing and Sales
  • Revenue-enabling technology, including AI
  • Data analytics and strategies for reporting ROI Lawyer training, coaching, and engagement
  • Staff development
  • Career advancement
  • Leveraging your network of professional contacts “Product” development
  • Managing up

Exclusive Membership provides:

  • Fresh Ideas: Cutting-edge best practices from those on the front lines
  • Frameworks and Tools: New ways of thinking and doing to tackle tough problems
  • Curated Content: Current content synthesized to that which is most relevant
  • Expert Industry Analysis: Guest speakers and workshops equipping you with confidence to act
  • Peer-to-Peer Exchange: Supportive peer community

Typical Member Titles/Roles include:

  • Chief Strategy Officer/Director
  • Chief Marketing Officer/Director
  • Chief Sales/Business Development Officer/Director
  • Chief Client Officer/Director
  • Strategic Account/Key Client Leader/Director
  • Chief Innovation Officer/Director
  • Industry or Practice Group Director/Leader

2024 Boardroom Meetings & Member Benefits

  • Four meetings per year: two in-person 1.5-day meetings and two 2-hour virtual meetings
  • Receive program materials distributed at meetings and any Boardroom meeting notes
  • Strong peer-to-peer interactions between meetings, including a private LinkedIn Group
  • One-year complimentary membership to the Legal Sales & Service Organization (LSSO)
  • Option to designate an alternate/back-up leader contact for schedule conflicts

Your Boardroom Facilitators
Industry pioneers who have created and managed brand-new marketing and business development departments; served as chief marketing and business development officers at large law and accounting firms; pioneered the creation of client-facing roles for law firm client-development professionals; exceeded personal, departmental, and firm-wide revenue quotas; and written and presented around the world on the topic of firm marketing, business development, and sales.

Silvia L. Coulter, Co-Founding Principal | LawVision
E: | P: 617-697-4869

Mark Howe, Founder | Partners in Business Development
E: | P: 204-510-0130

Steve Bell, Principal | LawVision
E: | P: 202-421-5988


Small Print
This is an annual membership. Refunds (full or partial) are not given for missed meetings. Please plan to send a delegate (most senior on your team) if you are unable to attend a scheduled meeting. Membership automatically renews on January 1 unless written notice is received.

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