Posted In: Business Development
3 Ways to Improve Your Email Outreach!
In discussing business development, I’m often asked, “how do I know if people are actually reading my emails?” To me, the more appropriate
LawVision INSIGHTS Blog
Author Archive : Jim Cranston
Posted In: Business Development
Create Value to Develop Business
Think about a time that you’ve reached out to a prospective client and received no response. There are many reasons voice mails and
Posted In: Business Development
Selling Legal Services: A great listener begins with great questions
Here’s a scenario. You make an appointment to see a new doctor and after introducing herself, she immediately begins to pitch you on
Posted In: Uncategorized
Avoiding unnecessary risk to your book of business – More lessons from the Super Bowl “lights out” fiasco
This year’s Super Bowl organizers watched in horror as half the stadium lights went dark on Sunday. How could this happen? On the
Posted In: Business Development
Business Development Preparation for The New Year
I watched the interview with Alabama’s head football coach Nick Saban minutes after winning the national championship game where he said “we’re going
Posted In: Business Development
Are the firm’s partners selling at the right level?
I’m often amazed at how many attorneys believe that they are making great strides in selling their services. . .to someone who may
Posted In: Assessments, Business Development
Law Firm Positioning – Consider the Wal-Mart, Apple or Ritz Carlton Approach
What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle
Posted In: Business Development
Your Business Development Strategy: The “One-a-Day” Regiment
Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the