Webinar: Overcoming Lawyer Business Development Fears
Speaker: Craig Brown, Principal Consultant at LawVision Group
Description: Fear is a primal instinct. It keeps us alive, if we survive a bad experience, fear reminds us to avoid it in the future. Our most vivid memories are born in fear. Adrenaline etches them into our brains. Nothing makes us more uncomfortable than fear. It causes us to flee back to a comfort zone. Many obstacles to effective business development engagement are start with fundamental lawyer fears. Identifying and dealing with those fundamental fears can help marketing professionals train and motivate lawyers to engage and execute on business development plans and increase firm revenues.