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Webinar: Mind the Gap – Conducting an Effective Marketing Audit to Build Your Team’s Success

Speakers: Silvia Coulter, Principal and Bruce Alltop, Senior Consultant at LawVision Group

Description: The head of marketing and business development is a much mis-understood role in many firms today.  From simple lawyer “best” accolades to sophisticated sales strategy, the marketing and business development team is 24/7 and on their toes all the time.  Why then, is there such a gap between this group of key business professionals and the legal professionals at many firms?  We’ll talk about how to close the gap; focus on things that matter and get your team the credit they deserve.

Key Takeaways:

  • Learn about the biggest gaps and why they exist
  • Hear how most partners view the department and how you can change the mindset
  • Develop effective communications strategies with key leadership
  • Beware the gaps on your own team; hire and retain only the best

Date: July 29, 2015

Time: 12 pm EST

To register for the program please click here.

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