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Webinar: Getting a Foot in the Door ~ Teaching Lawyers How to Approach New Prospects without Using Skill, Luck or Charm

Speaker: Craig Brown, Principal Consultant at LawVision Group

Description: One of the most difficult business development tasks for the uninitiated is approaching a target and asking for an audience. Even seasoned veterans have trouble attempting that first contact without feeling awkward or pitchy.  Some feel they lack some kind of amorphous charm or a secret skill reserved for glib aggressives.

This session will teach participants how to use value propositions to get in the door and have a comfortable substantive conversation that builds trust, uncovers needs and leads to additional service opportunities without tapping into a secret hidden well of skill, luck or charm.
Educational Objectives:
  1. Understanding the concept of value propositions as a door opener.
  2. Importance of hierarchy of value propositions.
  3. Practical application of value propositions – how to form new relationships.

Key Takeaways:

  • Attendees will be able to teach their lawyers how to get in the door to their top prospects and know how to use the “approach” concept in their own careers for internal audiences, job interviews and any other organization or entity they want to “crack.”
  • Attendees will be able to teach the “approach” concept to other in a way that is comfortable and non-pitchy.

Date: November 18, 2015

Time: 1 pm EST

For more information or to register, please click here.

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