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Moving from Marketing to Business Development: Become Your Firm’s Expert

The legal market continues to evolve and become more intensely competitive.  As a consequence, the need for competent business development professionals and a capability within the firm has never been more important. Join LMA New England for this lunch program and gain a practical, how-to overview of the sales process and the roles and responsibilities of legal marketing professionals.  New business development professionals will gain a strong foundation in critical sales skills and seasoned marketing executives will be introduced to new approaches for delivering powerful sales and business development resources to their firm. Beth Cuzzone, Director of Client Service and Business Development at Goulston & Storrs PC and Andrew Murray Brown, Senior Consultant at LawVision Group, LLC will discuss:

  • Applying Sales Principles
  • Aligning Yourself with the Process
  • Building Critical Sales Skills
  • Moving Along the continuum

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