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Fear: How to understand and leverage lawyer fears for business development success

Fear is a natural emotion responsible for protecting us but it can also be responsible for our demise. Harnessed and leveraged appropriately it can be a great motivator. What do lawyers fear and how can law firm marketers leverage those fears to help lawyers engage in business development activities? Craig Brown will explore this topic at a luncheon hosted by the Legal Marketing Association in Salt Lake City.

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