Five Tips to Tie Marketing & Business Development Value to Firm Success
“I’ve been a marketing/communications professional for years and – given this economy – I am feeling the need to demonstrate value. Sales professionals have revenue…
“I’ve been a marketing/communications professional for years and – given this economy – I am feeling the need to demonstrate value. Sales professionals have revenue…
A recent survey conducted by Chief Sales Officer Insights – a survey about achieving revenue goals – determined that a vast majority of companies are…
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Over the last two decades there has been a proliferation of practice groups at most firms. Some are practice-specific, fewer are industry-focused, and some exist…
Law firms’ increasing focus on user experience creates a tremendous professional opportunity for law firm marketers and business developers. For a long time, general counsel…
It’s budget season – one of the toughest times for law firm client development leaders because they are asked to allocate a finite amount of…
Law firms are slowly but steadily adding client-facing business development and sales professionals to their ranks and very often placing them under the leadership of…