The Alternative Legal Service Providers 2021 survey results are out! (I am talking about the much-anticipated third biennial survey produced by Thomson Reuters in partnership…
As I’ve referenced in earlier blogs, there has been shift in law firms over the past few years from individual-focused business development initiatives to team-oriented…
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Recently, a client of mine (let’s call her Barbara) created a diagram for a prospect (Gary). It included a decision tree and pros and cons…
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could…
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This post originally appeared December 9, 2020 in PinHawk’s Law Firm Marketing Brief. Remember the saying “Content is King,” originally coined by Bill Gates? Never…
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This post originally appeared August 25, 2020 in PinHawk’s Law Firm Marketing Brief. As if defending a marketing budget within the law firm was not…
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