Posted In: Assessments, Business Development
By Jim Cranston on October 9, 2012
What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle
Posted In: Business Development
By Jim Cranston on October 9, 2012
Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the
Posted In: Business Development
By Silvia L. Coulter on September 18, 2012
There is a clear upward trend confirming law firms are recognizing the need to centralize marketing and create a separate business development/sales function