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Archive for Business Development Category

Posted In: Business Development

Develop Loyal Clients by Creating a “Wow” Factor

We’ve all experienced some degree of exceptional service, and perhaps taken note and provided a 5-Star rating on a satisfaction survey or rewarded

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Posted In: Business Development

Law Firm Business Development: The Cross-Selling Conundrum

Cross-selling is one critical component of a successful business development strategy at professional services firms. As any law firm CMO/CBDO knows, cross-disciplinary cooperation

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Posted In: Assessments, Business Development, Culture & Diversity, Practice Group Management, Strategic Planning

Leading Through Market Disruption: Why Follow the Leader Is a Game of the Past

Imitation may be the greatest form of flattery, but it is one of the worst approaches to establishing market leadership in today’s rapidly

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Posted In: Business Development

Two New Tools that Save me Time for Business Development

When I ask lawyers to identify their biggest obstacle to business development, the most frequent response I get is “lack of time.”  I’ve

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Posted In: Business Development

Law Firm Client Meetings

At a recent General Counsel/Managing Partner Forum, General Counsels urged Managing Partners to come visit them to share insights and musings about the

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Posted In: Business Development

Today’s New Breed of Rainmaker

Rainmaking has changed in the past five years.  Today, a new breed of Rainmaker has evolved and rules the leader board at most

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Posted In: Business Development

Law Firm Business Development: Branding and Brochures Are Not The Answer

Law firms have a great opportunity to differentiate themselves from the competition.  However, I am struck by how few law firms have changed

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Posted In: Business Development

Client Service Means Making It Easy for Clients to Connect With You

Creating strong client experiences can be quite simple.  One way to do this is to be accessible.  If you’ve ever scrambled to find

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Posted In: Business Development

Business Development Success: Winning over clients who are already satisfied with current counsel

Recently, a client hired me to conduct a survey of general counsel in a defined local market.  The survey sought, among other things,

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Posted In: Business Development

Law Firm Business Development: “Dig Your Well Before You’re Thirsty”

Although Harvey Mackay’s bestselling book by the same name focuses on networking, I submit that each of us take the notion of “digging

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