In the Rush to Inform, Don’t Forget to Differentiate
TV advertisers have been rushing to convey “we’re all in this together” COVID-19 messages. The sentiment surely is intended to soothe a rattled populace, and…
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TV advertisers have been rushing to convey “we’re all in this together” COVID-19 messages. The sentiment surely is intended to soothe a rattled populace, and…
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Ask your clients for a copy of their strategic plan, or at the very least, a copy of the executive summary of the strategic plan.…
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A multi-million dollar revenue-generating client deserves a strategic account manager. This is someone who day to day is building relationships across the client organization, helps…
When frustrated CMOs at law firms hire me to coach a lawyer, they will often say something like: “Teach him how to ask for business,”…
It’s really quite simple and yet over and over we continue to hear that of all professional services firms, law firms—specifically the legal professionals, are…
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Sitting in a client team meeting recently and listening to the lead partner confidently discuss his knowledge of the client and how the team can…