Fly fishing is a lot like selling legal services. On a recent fly-fishing trip to Montana as I patiently waited for a brown or rainbow…
Topics
Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the vitamin. It’s…
Topics
What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle to differentiate…
Topics
Using Legal Project Management for Competitive Advantage was the topic of a recent webcast I hosted for West LegalEdcenter. Each of the panelists and I…
Topics
There is a clear upward trend confirming law firms are recognizing the need to centralize marketing and create a separate business development/sales function at their…
Topics
Leadership experts will forever opine on the key characteristics or qualities of a great leader, as if chasing a finite, homogeneous list that can neatly…
Topics