I was recently sitting at an airport bar grabbing a quick bite to eat and watching the New England Patriots while waiting for my delayed…
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I’m often amazed at how many attorneys believe that they are making great strides in selling their services. . .to someone who may have no…
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Fly fishing is a lot like selling legal services. On a recent fly-fishing trip to Montana as I patiently waited for a brown or rainbow…
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Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the vitamin. It’s…
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What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle to differentiate…
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There is a clear upward trend confirming law firms are recognizing the need to centralize marketing and create a separate business development/sales function at their…
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