Posted In: Business Development
Why Law Firm Capacity Is So Important for Business Development and What to Do About It
Helping lawyers bring in more clients is often an exercise in removing obstacles. Here’s something I hear often: “If I get a new
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Archive for Business Development Category
Posted In: Business Development
Mind the Gap: The Marketing and Business Development Chief
During a recent marketing audit project with a firm, I had a conversation with one of the firm’s more influential partners. When I
Posted In: Business Development
Lessons from “The Profit”
Have you seen CNBC’s show The Profit? If not, I highly recommend you take in an episode or two. Marcus Lemonis is an
Posted In: Business Development
Law Firm Business Development: Make Selling a Team Sport
Despite the fact that we encourage each of our individual clients (Partners, Associates, and Counsel alike) to have individual business development plans, we
Posted In: Business Development
Mind Share Equals Market Share
Given the exorbitant cost of television advertising during major events like the Final Four, Winter Olympics or the Super Bowl, have you ever
Posted In: Business Development
Selling Legal Services: Increase Opportunity and Revenue With New Models
The changing legal scene continues to present new opportunities for those who wish to grab the next brass ring. For others, it could
Posted In: Business Development
Why Client Service is Not a One-Size-Fits-All Proposition
Over the past decade the words from the lips of client service evangelists have heralded different variations on a theme: what is good
Posted In: Business Development
Law Firm Business Development: What Is Winning?
The Winter Olympic games are over and, aside from a few disappointments, the United States faired pretty well as measured by the overall
Posted In: Business Development
Stop Being a Sherpa and Start Being a Guide: How to Build Coaching Programs that Motivate your Lawyers to Sell
Last month I sat on a panel at the Marketing Partner Forum in Naples, Florida with my colleague Silvia Coulter and Steve Bell,
Posted In: Business Development
What’s APP?
Bracewell & Giuliani recently announced a Fracking App called Shale Play. It’s one of the most creative value propositions I’ve seen in a