Posted In: Business Development
Develop Loyal Clients by Creating a “Wow” Factor
We’ve all experienced some degree of exceptional service, and perhaps taken note and provided a 5-Star rating on a satisfaction survey or rewarded
Posted In: Business Development
By Jim Cranston on November 7, 2013
We’ve all experienced some degree of exceptional service, and perhaps taken note and provided a 5-Star rating on a satisfaction survey or rewarded
Posted In: Business Development
By Jim Cranston on October 3, 2013
Rainmaking has changed in the past five years. Today, a new breed of Rainmaker has evolved and rules the leader board at most
Posted In: Business Development
By Jim Cranston on August 1, 2013
In discussing business development, I’m often asked, “how do I know if people are actually reading my emails?” To me, the more appropriate
Posted In: Business Development
By Jim Cranston on June 6, 2013
Think about a time that you’ve reached out to a prospective client and received no response. There are many reasons voice mails and
Posted In: Business Development
By Jim Cranston on March 28, 2013
Here’s a scenario. You make an appointment to see a new doctor and after introducing herself, she immediately begins to pitch you on
Posted In: Uncategorized
By Jim Cranston on February 7, 2013
This year’s Super Bowl organizers watched in horror as half the stadium lights went dark on Sunday. How could this happen? On the
Posted In: Business Development
By Jim Cranston on January 17, 2013
I watched the interview with Alabama’s head football coach Nick Saban minutes after winning the national championship game where he said “we’re going
Posted In: Business Development
By Jim Cranston on November 15, 2012
I’m often amazed at how many attorneys believe that they are making great strides in selling their services. . .to someone who may
Posted In: Assessments, Business Development
By Jim Cranston on October 9, 2012
What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle
Posted In: Business Development
By Jim Cranston on October 9, 2012
Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the