A well-respected law firm CMO asked me recently: “What makes an effective business development plan for a lawyer?” At first blush, that seems like a…
Topics
Managing partners and other firm leaders might turn their attention to an operating arena on which most have not yet focused — AI in the…
Topics
When crafting a strategy, most firms and their advisers create an ideal client profile. When it comes to generating new revenue, that’s a great place…
Topics
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association…
Topics
The art of product development at law firms To thrive, law firms continually need to add new clients that can grow over time to become…
Topics
When it comes to sales at law firms, simpler is better, largely because the owners of these unique businesses place the highest priority on their…
Topics