Law firm leaders who focus on costs may want to consider one that is not a discrete line item on financial statements but which nonetheless…
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A well-respected law firm CMO asked me recently: “What makes an effective business development plan for a lawyer?” At first blush, that seems like a…
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Managing partners and other firm leaders might turn their attention to an operating arena on which most have not yet focused — AI in the…
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When crafting a strategy, most firms and their advisers create an ideal client profile. When it comes to generating new revenue, that’s a great place…
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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association…
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The art of product development at law firms To thrive, law firms continually need to add new clients that can grow over time to become…
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