When crafting a strategy, most firms and their advisers create an ideal client profile. When it comes to generating new revenue, that’s a great place…
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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association…
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The art of product development at law firms To thrive, law firms continually need to add new clients that can grow over time to become…
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When it comes to sales at law firms, simpler is better, largely because the owners of these unique businesses place the highest priority on their…
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In recent blog posts, we mentioned many law firms are once again considering forming sales forces. And we also opined that sales professionals at a…
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Sales is now an established function at law firms, continuing to gain ground as more and more client-facing professionals come on board to help firms…