Posted In: Business Development
What’s APP?
Bracewell & Giuliani recently announced a Fracking App called Shale Play.
It’s one of the most creative value propositions I’ve seen in a long time. Although there are many law firm apps in the market place, most are firm focused . . . not client focused. According to Paul Grabowski, Bracewell & Giuliani’s Chief Marketing Officer, “We built the fracking app as an energy industry tool; something not only for our clients, but also for petroleum engineers, investment bankers, energy company executives and environmental policy professionals.”
Since its launch last month, Bracewell’s Shale Play App was:
- Downloaded over 2,000 times, in countries like Russia, Denmark, Singapore and Australia
- Viewed 3,700 times in the first 24 hours and 10,000 times in the first 72 hours
- Picked up by 375 media outlets
Per Grabowski, “It’s just one part of a new media platform for webcasts, podcasts, videos, twitter feeds and blogs.” The app has created a significant amount of buzz and exposure for this Houston based energy firm.
Are you APP to try something similar?
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