The Law Firm Pricing Toolkit
Strategic Pricing Starts with Structure
Clients are more informed. Procurement teams are more aggressive. Pricing pressure is constant—and most firms are still relying on instinct, precedent, or internal politics to set rates.
It’s no longer enough to “feel” your way through a rate conversation.
The firms that lead are the ones that plan.
That’s why we built the Law Firm Pricing Toolkit—a complimentary resource that equips your firm with the frameworks, tools, and clarity to price with confidence, consistency, and credibility.
Build the Foundation for Pricing Excellence
This complimentary toolkit includes a curated set of frameworks, checklists, and planning tools—developed by legal pricing experts—to support firm-wide consistency and smarter pricing decisions.
Included:
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Strategic Pricing Key Points
A high-level brief covering the core principles and mindset shifts required to implement modern pricing strategies. -
Client Communication Playbook
Tactical scripts and approaches for navigating rate discussions, objections, and value conversations—partner-ready and situationally driven. -
The Pricing Triangle
A visual framework combining client perception, market intelligence, and firm goals to determine value-aligned pricing. -
Rate Design Considerations
A guide to structuring rate strategy, including segmentation by matter type, client profile, and delivery model. -
Strategic Pricing Phase Calendar
Outlines how pricing decisions should evolve across the calendar year—connecting planning, implementation, and review cycles. -
Rate and Pricing Checklist
A step-by-step audit tool to ensure every key component is addressed in your pricing process—from internal coordination to client presentation. -
Pricing Calculator
An interactive calculator to help firms explore real financial outcomes using firm-specific data inputs.
These aren’t generic templates. They’re designed for firms that want to lead pricing conversations with authority—and have the internal structure to support it.
Who It’s For
This toolkit is designed for law firm leaders who are ready to:
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Make pricing a strategic advantage, not an afterthought
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Equip partners to own the value conversation
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Create alignment and accountability across practices
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Shift pricing decisions from opinion to process
Whether you’re refining a legacy model or building something modern from scratch, this toolkit gives you a structured starting point—and a path forward.
Why It Matters
You don’t need another pricing theory. You need tools that move the conversation forward.
The Law Firm Pricing Toolkit is designed to be used, not admired. Print it. Share it. Build around it. Use it to:
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Lead pricing reviews at the practice or client level
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Train partners ahead of rate increase season
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Anchor rate proposals in something more than “what we charged last year”
The tools are in your hands.
The question is whether your firm is ready to use them.
Download the Toolkit
Get immediate access to the full suite of pricing strategy tools.
No fluff. No cost. Just the frameworks that help firms lead.
