Want to ensure your future? An excellent business development strategy for any lawyer is what I call the “One-a-Day” regiment. Just like the vitamin. It’s…
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What can law firm marketers learn about market positioning from Wal-Mart, Ritz Carlton and Apple? You might be surprised. Most law firms struggle to differentiate…
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Using Legal Project Management for Competitive Advantage was the topic of a recent webcast I hosted for West LegalEdcenter. Each of the panelists and I…
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There is a clear upward trend confirming law firms are recognizing the need to centralize marketing and create a separate business development/sales function at their…
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Leadership experts will forever opine on the key characteristics or qualities of a great leader, as if chasing a finite, homogeneous list that can neatly…
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We are now five years into the “new normal” for the legal industry. Five years since the credit shocks of August 2007 issued the first…
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