A well-respected law firm CMO asked me recently: “What makes an effective business development plan for a lawyer?” At first blush, that seems like a…
Topics
Managing partners and other firm leaders might turn their attention to an operating arena on which most have not yet focused — AI in the…
Topics
Recently, someone asked me, “What’s the next big thing for law firms?” Without hesitation, I said, “Strategic account teams—also known as key client teams.” Their…
Topics
When crafting a strategy, most firms and their advisers create an ideal client profile. When it comes to generating new revenue, that’s a great place…
Topics
Think about your most valuable client—a client you’d hate to lose. Can you recall a time you went way above and beyond for that client? Something…
Topics
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers…
Topics