Exclusively for Canadian-based marketing, business development & sales leaders
Designed exclusively for Canadian-based marketing, business development, and sales leaders, the Marketing & Business Development Leaders (MBDL) Boardroom focuses on the unique challenges and opportunities of leaders who are responsible for growth, strategy and managing direct reports. The MBDL Boardroom provides these leaders a forum for energetic and strategic conversation augmented with presentations by industry thought leaders on marketing and growth strategies.
All discussions at the MBDL Boardroom are confidential. The Boardroom is a perfect fit for leaders whose organizations span the spectrum from classic marketing and communications to client-facing functions.
Boardroom Discussion Topics include:
- Clients’ perspectives (“Voice of the Client”)
- Revenue strategy, sales process, and pipeline management
- Teamwork between “traditional marketing” and client-facing parts of the department
- Collaboration with other departments Account-Based Marketing and Sales
- Revenue-enabling technology, including AI
- Data analytics and strategies for reporting ROI Lawyer training, coaching, and engagement
- Staff development
- Career advancement
- Leveraging your network of professional contacts “Product” development
- Managing up
Exclusive Membership provides:
- Fresh Ideas: Cutting-edge best practices from those on the front lines
- Frameworks and Tools: New ways of thinking and doing to tackle tough problems
- Curated Content: Current content synthesized to that which is most relevant
- Expert Industry Analysis: Guest speakers and workshops equipping you with confidence to act
- Peer-to-Peer Exchange: Supportive peer community
Typical Member Titles/Roles include:
- Chief Strategy Officer/Director
- Chief Marketing Officer/Director
- Chief Sales/Business Development Officer/Director
- Chief Client Officer/Director
- Strategic Account/Key Client Leader/Director
- Chief Innovation Officer/Director
- Industry or Practice Group Director/Leader
Boardroom Meetings & Member Benefits
- Four meetings per year: two in-person 1.5-day meetings and two 2-hour virtual meetings
- Receive program materials distributed at meetings and any Boardroom meeting notes
- Strong peer-to-peer interactions between meetings, including a private LinkedIn Group
- One-year complimentary membership to the Legal Sales & Service Organization (LSSO)
- Option to designate an alternate/back-up leader contact for schedule conflicts
2025 MEETINGS
Coming soon!
MEMBERSHIP
$3,950 CAD/year (once this form is submitted, an invoice will be generated and emailed). Billing cycle: January 1 – December 31.* Please email your interest to Boardroom Administrator Christine Hicks > clhicks@lawvision.com.
*SMALL PRINT: This is an annual membership. Refunds (full or partial) are not given for missed meetings. Please plan to send a delegate (most senior on your team) if you are unable to attend a scheduled meeting. Membership automatically renews on January 1 unless written notice is received.
