Helping client teams operate strategically and achieve optimum results.
A disciplined Strategic Account Management for law firm program (also known as a key-client, a top-client, and – increasingly as a SAM-Legal program) is not an option in the eyes of executives who control significant outside-counsel spending. Or for law firms that want to capture the economic gains and operational efficiencies that SAM-Legal is certain to produce.
LawVision has been long been a leader in law firm SAM. Our innovative SAM-Legal advisory program is based on principals’ first-hand experience introducing the concept to the legal profession during our own tenures as first-chair leaders of AmLaw 100 Marketing & BD Departments. Today’s progressive firms rely on the guidebook “SAM-Legal: Turning Key Clients into Strategic Accounts,” authored by members of our Sales & Growth practice.
If your firm is serious about protecting key clients, increasing wallet share, and embedding itself more deeply in its most valuable relationships, then a disciplined SAM-Legal is essential.
LawVision’s SAM-Legal approach is purpose-built for law firms. We know how to balance industry standards of strategic account management with the realities of law firm culture and the expectations of sophisticated clients. We’ll work with your firm to build or improve your SAM-Legal program so it’s practical, sustainable, and results-focused.
We can help you:
- Identify and prioritize strategic clients based on opportunity, risk, and long-term value
- Establish client teams with the right mix of legal and business professionals
- Define clear roles, goals, and accountability structures to ensure progress and ownership
- Develop meaningful client plans tied to specific relationship goals, growth strategies, and client needs
- Facilitate client listening, feedback, and co-creation to ensure clients feel heard and understood
- Track impact and report results in ways that resonate with firm leadership and support continued investment
For more detailed information about how we can help your firm create, launch, improve, or expand a SAM-Lega program, please phone or e-mail us for a conversation, or ask us for an information sheet.
