Pricing Strategy

Pricing says as much about any firm as any other branding or positioning strategy, yet many law firms continue to struggle with the systematic approach to embracing pricing strategies.  What makes pricing so challenging is the natural tension that exists between a systematic approach to pricing and partner freedom — and yet the gains realized in turn can be significant.  We help firms think through all aspects of pricing, including:

  • The current pricing strategy and execution
  • Diagnostics on phased pricing execution (including examining pricing and rate progression segmented by client, practice/service, partner) and identifying areas for immediate gain
  • Partner education, training and coaching
  • Practice performance for pricing
  • Development of innovative fee strategies / alternative fee arrangements
  • Help in creating a formal pricing function and workflow
  • Studying and assisting in the cultural challenges that any firm may face in these projects
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